US President Barack Obama arrive on stage after winning the 2012 US presidential election November 7, 2012 in Chicago, Illinois.

The Reselling of President Obama

The Leonard Lopate Show | Sep 13, 2013

Richard Wolffe talks about the marketers, message-shapers, and ad-makers behind President Obama’s 2012 reelection campaign. In The Message: The Reselling of President Obama, he describes the challenges—a dismal economy, the faded hopes of the first campaign, and a struggle for money—and how the campaign faced them.

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