Making Hit Music into a Science

Soundcheck | May 3, 2010
Is there a science to making a hit song? A company called Platinum Blue Music Intelligence is being used by some record labels to help determine whether a song will become a hit or not. Some swear by its accuracy but others wonder if it reduces a complex art to a simple formula. Joining us is Mike McCready, the company's CEO, and Jack Perricone, the chair of the songwriting department at the Berklee College of Music. Also: The Gotan Project is an international crew of DJs whose music blends tango and electronica. Their latest album, "Lunatico," is named after tango hero Carlos Gardel's champion racehorse.

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