Classical Music's Perfect Pitch

Soundcheck | May 3, 2010
Classical music was once used by advertisers to convey elegance and luxury. Increasingly, it signals humor and fun. Today, a look at how advertisers use Mozart to sell sneakers and Verdi to hawk televisions. Our guests include Karl Jenkins, a composer whose works span both the concert stage and ads for companies like Delta and Debeers. Also: Jazz bassist Ben Allison and the members of his quintet, Man-Size Safe, perform live in our studio.

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