Uncommon Sense
The Leonard Lopate Show | May 10, 2010
Historian Caroline Elkins uncovers a disturbing history of British-run prison and work camps in Kenya after WWII in Imperial Reckoning. Then, Irwin and Debi Unger outline the history of an American dynasty: The Guggenheims. Next, producer Bill Bryan and bowlers Wayne Webb and Walter Ray Williams, Jr. discuss a new documentary on the sport: “A League of Ordinary Gentlemen.” Finally, Martin Lindstrom explores ways that companies can expand their future marketing strategies to target all five senses of consumers—instead of focusing only on sight and sound.
