The Chaos Scenario

The Leonard Lopate Show | May 10, 2010

Bob Garfield, Advertising Age editor-at-large and co-host of On the Media, documents how the digital revolution has separated the 350-year connection between mass media and mass marketing, and prescribes a new way for business and institutions to go forward in the changing media landscape. His book The Chaos Scenario looks at what happens when the traditional media world order collapses and there's nothing in place to replace it.

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