Branding and the Meaning of Life

The Leonard Lopate Show | May 10, 2010
Advertising industry insider James P. Othmer takes a look at how branding influences our day-to-day lives. Pulitzer Prize-winner Tracy Kidder discusses his latest book, Strength in What Remains, about the experience of an immigrant from Burundi in the United States. Also, Paul Rudnick talks about his new collection of humorous essays. Plus, our latest Underreported segments look at the problem of "underbanking" and plans by France to include "happiness" in its GDP calculations.

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