Are Ad Blockers a Game Changer for Online Revenue?

Adrienne LaFrance, staff writer at The Atlantic covering technology, and Manoush Zomorodi, host of WNYC's Note To Self podcast, discuss how the precedent set by the ad-blocking software Peace could affect online advertisers and the model many Internet companies use to generate income.

Let's talk about ad-blocking software. Are you a user? A developer? What are your thoughts on using ad-blockers? Tweet/call 212-433-9692.

— Brian Lehrer Show (@BrianLehrer) September 22, 2015

.@BrianLehrer BuzzFeed is actually 100% ad free - they rely solely on sponsored content - ad rev of the future.

— T.J. Raphael (@TJRaphael) September 22, 2015

@BrianLehrer @WNYC @manoushz Some historical context on BuzzFeed and native advertising http://t.co/8ZGk0TEzHa

— Adrienne LaFrance (@AdrienneLaF) September 22, 2015

.@WNYC's @manoushz here in studio and @TheAtlantic's @AdrienneLaF by phone, discussing ad-blocking on the internet. pic.twitter.com/35D6aAjD9i

— Brian Lehrer Show (@BrianLehrer) September 22, 2015

@BrianLehrer too long for a tweet! I run a free, ad and user supporter email newsletter. Would love to go ad-free but economics aren't there

— Dan Lewis (@DanDotLewis) September 22, 2015

.@TJRaphael I actually have! For an event I hadn't yet heard about, for example. @BrianLehrer @AdrienneLaF @manoushz

— Josh Weinberger (@kitson) September 22, 2015

@BrianLehrer PS: I do "whitelist" smaller & independent sites on my desktop & laptop. Would do so on iPhone too. Many don't know this option

— Susan Sternberg (@swmstn2) September 22, 2015

Thanks for hearing my perspective about online ad blocking @BrianLehrer @manoushz @AdrienneLaF https://t.co/dL4kKTMTF3

— mommypoppins (@mommypoppins) September 22, 2015