Black TikTok Creators Are on Strike

All Of It with Alison Stewart | Jul 13, 2021

After watching their work catapult non-Black influencers to virality, notably Addison Rae's appearance on Jimmy Fallon, Black creators have decided to abstain from creating dances for new music. And it's having an impact: the new Megan Thee Stallion track, "THOT S---," around which strikers have rallied, has garnered just 165,000 videos since it dropped last month, compared to the millions that her past releases have spawned. CBC technology journalist Takara Small joins to discuss how TikTok's algorithm and "borrow culture" have rewarded white influencers who perform dances choreographed by uncredited Black creators.

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