Bloomberg and the Mexican Soda Tax

The Brian Lehrer Show | Nov 6, 2013

Mexico has just passed a soda and junk food tax to help fight obesity. Mayor Bloomberg's foundation has given $10 million over three years to finance anti-obesity advertising campaigns and research at Mexico's National Institute of Public Health. Elisabeth Malkin, New York Times correspondent in Mexico City, explains what's been called "the Bloomberg tax" in Mexico and what it says about his goals abroad.

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