How Companies Hook Us on Habit-Forming Products
The Leonard Lopate Show | Nov 3, 2014
Why do some products capture our attention while others flop? Why do we become hooked by certain technology? Nir Eyal answers these questions (and many more) and explains the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. His book Hooked: How to Build Habit-Forming Products looks at how “hook cycles” work to bring users back again and again without depending on costly advertising or aggressive messaging.
