Think Like A Freak: How To Persuade People

The Brian Lehrer Show | May 14, 2014

Stephen Dubner and Steven Levitt, hosts of the Freakonomics podcast and authors of Think Like A Freak, talk about ways to retrain your brain and challenge how you think. Today: how to persuade people who don't want to be persuaded, and why logic and facts are no match for ideology.

Post by Brian Lehrer.

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