Think Like A Freak: How To Persuade People
The Brian Lehrer Show | May 14, 2014
Stephen Dubner and Steven Levitt, hosts of the Freakonomics podcast and authors of Think Like A Freak, talk about ways to retrain your brain and challenge how you think. Today: how to persuade people who don't want to be persuaded, and why logic and facts are no match for ideology.
Post by Brian Lehrer.
