Harnessing the Power of Sound

The Brian Lehrer Show | Oct 24, 2014

Joel Beckerman, TV composer and producer, the founder of Man Made Music, a company specializing in sonic branding, explains how sounds can be used as a business - or personal - marketing force in his new book, The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy (Houghton Mifflin Harcourt, 2014).

In The Sonic Boom, Joel Beckerman cites a couple of videos as examples of the transformative power of sound. This recut of The Shining featuring Peter Gabriel's Solsbury Hill:

and this much-watched video of 29 year-old Sarah Churman hearing for the first time after cochlear implant surgery:

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