Harnessing the Power of Sound

The Brian Lehrer Show | Oct 24, 2014

Joel Beckerman, TV composer and producer, the founder of Man Made Music, a company specializing in sonic branding, explains how sounds can be used as a business - or personal - marketing force in his new book, The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy (Houghton Mifflin Harcourt, 2014).

In The Sonic Boom, Joel Beckerman cites a couple of videos as examples of the transformative power of sound. This recut of The Shining featuring Peter Gabriel's Solsbury Hill:

and this much-watched video of 29 year-old Sarah Churman hearing for the first time after cochlear implant surgery:

WNYC is funded by sponsors and member donations

WNYC Homepage - Top Stories

The super PAC complicating the narrative for NYC progressives in Democratic primaries

What happens when a deep-pocketed super PAC promises a multimillion-dollar campaign to support progressive Democrats?

Gothamist |

A Memoir on Growing up in Gowanus, Before the Whole Foods

All Of It with Alison Stewart |

Bill Bradley on Knicks Fever and More

Bill Bradley talks about this year's NBA finals, reflects on his own championship season, and more.

The Brian Lehrer Show |

I.C.E.'s "Wartime Recruitment" Campaign

Hiring at the highest-funded U.S. law enforcement agency.

On the Media |