Introducing Business Wars: Häagen-Dazs vs. Ben & Jerry's

How I Built This | May 11, 2022

In business, competition is the key to success. Every product you own, from the shoes on your feet to the phone in your hands, got there because of cutthroat business decisions. And Wondery’s podcast Business Wars brings you stories about the most well-known in the world, and how the decisions they make shape what you buy and how you live.

On the latest season of Business Wars, hear about the battle to be America's favorite ice cream. While Häagen-Dazs waves the flag for smooth, indulgent elegance, Ben & Jerry’s touts chunk-filled flavors sprinkled with politics. Their cold war has revived quality ice cream, delivered new taste sensations, and mixed commerce with hippie ideals to create a new flavor of capitalism.

Listen to the rest of this episode at wondery.fm/HBIT_BusinessWars.

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