Advertising in the Digital Age

Midday on WNYC | Aug 3, 2018

Ken Auletta discusses his book Frenemies: The Epic Disruption of the Ad Business (and Everything Else), which looks at how the advertising industry is changing in the 21st century. By speaking with ad executives who are both competitors and "frenemies," he unpacks the ways that the industry is grappling with a changing landscape, increased competition, and corruption.

This segment is guest hosted by DW Gibson. 

 

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