If We Know Climate Change Is Real, Why Don't More of Us Act to Stop It?

Most of us recognize that climate change is real, and yet we do nothing to stop it. Leading environmentalist George Marshall investigates what the psychological mechanism is that allows us to know something is true, but act as if it is not. He searches for answers by speaking with with Nobel Prize-winning psychologists, Texas Tea Party activists, the world’s leading climate scientists, liberal environmentalists, and conservative evangelicals. He writes about what he discovered in his book Don't Even Think About It: Why Our Brains Are Wired To Ignore Climate Change.