You Are How You Buy

By
Matt Carmichael
The Brian Lehrer Show | Nov 20, 2013

Matt Carmichael is a journalist covering demographics, consumer trends, and urban issues, the editor of Livability.com, and the author of Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers (Palgrave Macmillan, 2013). Through the stories of 11 families, Carmichael explores the changing demographics in America and how marketers are (slowly) responding.

 

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Matt Carmichael

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