Following Rebecca Black's Money Trail

Soundcheck | Mar 24, 2011

Yesterday on the show we discussed Rebecca Black’s viral music video for the song, “Friday” – which, at last count, had more than 42 million views on YouTube. The conversation sparked a debate on our website among listeners about whether all those views translate into dollars and cents. Joining us to explain how YouTube hits can turn into cash is Bill Werde, Billboard’s Editorial Director.

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